Going forward in rapid steps to become a leading trademark in the world Aroma has participated in two prominent exhibitions that were subsequently held. First, it participated in ANUGA 2009 that was held in Koln city between 10 and 14 October and immediately after it participated in International Food products and Technologies Exhibition 17 that was held at CNR Expo Fair Centre in Istanbul between 02 and 05 December. Aroma stand has exposed to intensive attention and interest at Anuga Fair that is one of the most prominent and prestigious exhibitions and that was paid a visit by 153.000 people and participated by 6 thousand and 522 corporations and at which Turkey has participated as a partner this year. Aroma affixed its signature onto the exhibition for its quality intelligence and innovative products and during the exhibition it aimed at introducing its trademark on basis of product quality and variety that were produced by the use of worldwide standardisations and making contribution to the territorial introduction. In Aroma stand, more than two hundred negotiations were held with visitors coming from Europe, America, Africa, Middleast, Fareast and Australia. Aroma 100 % product group that was sweetened with apple juice had been the product that had utmost attracted the attention of visitors. Aroma made an indelible impression on account of its broad stand where all products had been exhibited at the International Food Products and Technologies Exhibition 17 that had characteristics of the biggest product exhibition in Turkey and it met with its consumers as well as national and international purchasers. There had been many prominent trademarks at the exhibition and it maintained thousand and thousand domestic and foreign visitors. In Aroma stand, many tastes have been experienced from the products by the visitors and during the exhibition, it was a focus of interest. Aroma authorities said that both exhibition had been productive and declared that they realised their objectives to increase potential of exportation volume, to follow new expansions in this industrial sector, to observe customers demands and to advertise their products with the world market.